Who Made The Kendall Jenner Pepsi Commercial

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In April 2017, Pepsi released a controversial commercial featuring supermodel Kendall Jenner. The ad faced immense backlash for its tone-deaf portrayal of social justice movements, particularly the Black Lives Matter movement. Many people were left questioning who was behind the creation of this commercial that missed the mark so drastically. Let’s dive into the details and uncover who made the Kendall Jenner Pepsi commercial, along with some interesting facts about its production.

1. The ad was created by Pepsi’s in-house creative team: The commercial was not produced by an external advertising agency, but rather by Pepsi’s internal creative team. This decision ultimately backfired, as the ad lacked the external perspective and critical feedback that an agency might have provided.

2. The director of the commercial was Terence Neale: South African filmmaker Terence Neale was brought on board to direct the Pepsi ad. Neale is known for his visually striking work and has directed music videos for artists like Die Antwoord and The Chemical Brothers.

3. The concept was inspired by real-life protests: The commercial was intended to depict a diverse group of protesters coming together in a spirit of unity and peace. However, the execution fell short, with many viewers finding the portrayal of activism to be superficial and insensitive.

4. Kendall Jenner was chosen as the face of the ad: Pepsi selected Kendall Jenner, a popular model and reality TV star, to be the star of the commercial. Jenner’s involvement in the ad drew criticism, as many felt that she was not the right person to represent the struggles of marginalized communities.

5. The ad was accused of trivializing serious issues: Critics argued that the commercial trivialized important social justice movements by suggesting that a can of Pepsi could solve deep-rooted issues like police brutality and systemic racism. The ad was widely panned for its lack of sensitivity and awareness.

6. Pepsi pulled the ad and issued an apology: In response to the backlash, Pepsi quickly pulled the commercial from all platforms and issued an apology to those who were offended by the ad. The company acknowledged that they had missed the mark and expressed regret for any harm caused.

7. The controversy had a lasting impact on Pepsi’s reputation: The Kendall Jenner Pepsi commercial became a cautionary tale for brands about the importance of understanding and respecting social issues. The ad damaged Pepsi’s reputation and led to a decline in sales and consumer trust.

8. The ad sparked a broader conversation about corporate responsibility: The backlash against the Pepsi commercial highlighted the need for brands to be more thoughtful and considerate in their marketing efforts. Many companies took note of the controversy and began to reevaluate their own advertising strategies.

Overall, the Kendall Jenner Pepsi commercial was a misstep for the brand that resulted in significant backlash and a tarnished reputation. The ad serves as a reminder of the importance of understanding and respecting social issues in advertising, and the consequences of getting it wrong.

Common Questions About the Kendall Jenner Pepsi Commercial:

1. Who came up with the idea for the Kendall Jenner Pepsi commercial?

The ad was created by Pepsi’s in-house creative team, with direction from filmmaker Terence Neale.

2. Why was Kendall Jenner chosen as the face of the ad?

Pepsi selected Kendall Jenner for her popularity and influence, but her involvement in the ad drew criticism for trivializing serious social issues.

3. What was the reaction to the commercial?

The ad faced immense backlash for its tone-deaf portrayal of social justice movements, particularly the Black Lives Matter movement.

4. Who directed the Pepsi commercial?

South African filmmaker Terence Neale was brought on board to direct the ad, known for his visually striking work.

5. How did Pepsi respond to the controversy?

Pepsi quickly pulled the ad from all platforms and issued an apology to those who were offended by the commercial.

6. What impact did the ad have on Pepsi’s reputation?

The Kendall Jenner Pepsi commercial had a lasting impact on Pepsi’s reputation, leading to a decline in sales and consumer trust.

7. What was the concept behind the commercial?

The ad was intended to depict a diverse group of protesters coming together in a spirit of unity and peace, but the execution fell short.

8. How did the ad portray activism?

Critics argued that the commercial trivialized important social justice movements by suggesting that a can of Pepsi could solve deep-rooted issues like police brutality and systemic racism.

9. Why did the ad miss the mark?

The ad lacked the external perspective and critical feedback that an external advertising agency might have provided, resulting in a tone-deaf portrayal of social issues.

10. What was the public’s response to the commercial?

The ad sparked a broader conversation about corporate responsibility and the importance of understanding and respecting social issues in advertising.

11. How did the controversy impact Pepsi’s sales?

The backlash against the ad led to a decline in sales and consumer trust, as many people boycotted Pepsi products in response to the commercial.

12. What lessons can other brands learn from the Pepsi ad?

The ad serves as a cautionary tale for brands about the consequences of getting it wrong when it comes to understanding and respecting social issues in advertising.

13. Who was behind the production of the commercial?

Pepsi’s in-house creative team spearheaded the production of the ad, with direction from filmmaker Terence Neale.

14. Why did the ad face backlash?

The commercial faced backlash for its superficial and insensitive portrayal of activism, suggesting that a can of Pepsi could solve deep-rooted social issues.

15. What was the ultimate impact of the Kendall Jenner Pepsi commercial?

The ad had a lasting impact on Pepsi’s reputation, serving as a reminder of the importance of understanding and respecting social issues in advertising.

In conclusion, the Kendall Jenner Pepsi commercial was a cautionary tale for brands about the consequences of insensitivity and ignorance in advertising. The ad’s misstep led to significant backlash and a tarnished reputation for Pepsi, highlighting the need for brands to approach social issues with thoughtfulness and respect. It serves as a reminder of the power of advertising to shape perceptions and influence public discourse, and the responsibility that comes with that influence. Brands must learn from the mistakes of the past and strive to do better in representing and supporting marginalized communities in their marketing efforts.
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